Arctic Fox was formulated to create beautiful, vibrant hair colors while minimizing the potential negative effects of semi-permanent hair dyes. Arctic Fox is made only with safe, high-quality Vegan ingredients. We are proud to say 'Made in USA.' Arctic Fox hair dyes are semi-permanent hair colors that are made only from vegan ingredients with no animal by-products. There are no harmful chemicals in Arctic Fox hair dye that damage the hair like chemical based hair colors. Made non-alkaline and peroxide free, Arctic Fox hair dyes are gentle for frequent use and actually conditions your hair as it restores vibrancy.